Posts in Main

Audience quality

A big part of decreasing your acquisition costs depends on showing the right message (ad) to the right people (audience.) […]

Main 01/13/19

Audience Optimal Size

Is it better to target a small group of people with an appealing, tailored, custom made message? Or targeting a […]

Main 01/12/19

Country Level Analysis

If it makes sense to analyze your Facebook campaigns’ results by country, there is a script I wrote you can […]

Main 01/11/19

Too narrow, too broad

One of the main challenges analyzing your ad data is finding the right resolution. If you are looking at location […]

Main 01/10/19

Geotargeting

People carrying tracking devices (i.e., mobile phones) has enabled marketers to target ads by location. There are two positions you […]

Main 01/07/19

Wants

Forget about use cases, user stories, 100 pages long product requirements. List your wants first. “I want more candidates from […]

Main 01/06/19