Deferred Deep Links
The Internet isn’t flat anymore (was it ever?). It is not an extensive network of interconnected websites, which Google can […]
Tracking is not evil
There has been an ongoing conversation about user’s privacy. Especially around tracking users actions. While it might feel wrong to […]
My campaign is performing well
Compared to what? If your CPA is less than USD100, and people are interacting with your ads, and you don’t […]
Without frequency, there is no fatigue
We often put too much attention on creating an ad that will be remembered. That it will be so different, […]
Lookalike Audience
The Humane Tech flagged Facebook’s lookalike audiences as a potential danger (as a fast car can be too.) Lookalike targeting, […]
Time Well Spent
Watching Netflix, YouTube videos, scrolling through Facebook’s newsfeed, swiping through Pinterest’s pins, is what most people would consider a waste […]
Trolls
You might think they don’t exist. They are a myth, or only interested in attacking high-profile YouTubers. Far from the […]
Open vs. Private Ad Exchanges
There are Open Ad Exchange Networks like Index Exchange and OpenX, where you can programmatically push your ads, and the […]
Attribution window
Ad Tech is full of fancy terms and acronyms. Some are important, others are buzzwords. Attribution window is one of […]
Engineering Managers
Hire A-players. Take the time to find truly gifted developers. You will get 100 times better software and better code […]