A lightweight framework for software development
You are probably familiar with agile methodologies, such as scrum, or the shortly popular XP programming, or even the formless […]
Forward-thinking product roadmaps
What do you do when you hit the end of your roadmap? If you know what your competitors are building, […]
About refreshing ads
Some platforms give you the possibility to refresh your ads. Refreshing an ad means you are pausing an existing ad, […]
Getting ahead of the ad channels’ roadmaps
If you’ve built a sophisticated ad set level budget optimizing tool, I bet you weren’t happy when Facebook launched the […]
1 min Growth Marketing Guide
Julian Shapiro wrote an interesting Growth Marketing guide. The methodology is based on a 5-steps funnel: Acquisition, Conversion, Engagement, Revenue, […]
When to remove a platform from your Facebook campaign
Facebook gives you 4 platforms where you can run your ad: Facebook (of course), Instagram, Messenger, and Audience Network. By […]
Most influential domains in Ad Tech / MarTech
There aren’t many sites talking about all things Ad Tech/MarTech. If you search for news, the top sites are The […]
Recommendations are predictions
Netflix is trying to predict what you will watch next. Amazon what you will buy. Facebook whom you would add […]
Cross-channel analytics doesn’t work for content
My blog has 350 posts. One of the most visited ones is about the MailChimp API. It is also one […]
ROI in AdTech/MarTech products
Technology doesn’t get any closer to money-generation than in the marketing/advertising industry. Back in 2007, I was building an ERP […]