1 min Growth Marketing Guide
Julian Shapiro wrote an interesting Growth Marketing guide. The methodology is based on a 5-steps funnel: Acquisition, Conversion, Engagement, Revenue, […]
When to remove a platform from your Facebook campaign
Facebook gives you 4 platforms where you can run your ad: Facebook (of course), Instagram, Messenger, and Audience Network. By […]
Most influential domains in Ad Tech / MarTech
There aren’t many sites talking about all things Ad Tech/MarTech. If you search for news, the top sites are The […]
Recommendations are predictions
Netflix is trying to predict what you will watch next. Amazon what you will buy. Facebook whom you would add […]
Cross-channel analytics doesn’t work for content
My blog has 350 posts. One of the most visited ones is about the MailChimp API. It is also one […]
ROI in AdTech/MarTech products
Technology doesn’t get any closer to money-generation than in the marketing/advertising industry. Back in 2007, I was building an ERP […]
Making money with Facebook Ads and Google AdSense
It is nearly impossible. The cost of driving traffic from a Facebook Ad is more expensive than the AdSense dollars […]
A.I. companies specialized on Facebook Ads
Long gone are the days where smart and talented media analysts were optimizing multi-million-dollar ad campaigns with Facebook Ads Manager […]
Omnichannel Audience demographics analysis
Are the people who read your blog, the same who retweet your tweets or share your Facebook posts? Let’s find […]
Optimizing Facebook Ads for sharing
There is only one audience more valuable than your current customer: people sharing your content. They might be your customers, […]