Don’t rely on partners to fix your core problems
Probably your technology is not as efficient as it should be. Or your marketing funnel is leaking more than you […]
Business models for Ad Tech companies
There are two main axes when it comes to business models for ad tech companies: Transparency and Price. A company […]
How to hire a great Product Manager
If I ask you what a product manager is, your response will be different from the next person I ask […]
AWS Data Transfer: an easy rule to save costs
Data storage has become so cheap that we don’t worry about how junk we are storing… until we get the […]
Is context more important than content?
Context marketing is the most expensive form of marketing. Imagine that every time you write a blog, create an ad, […]
Customer lifetime value is not a metric
Miscalculating your customer value can cost you a lot of money. If you are overoptimistic about how many repeat business […]
When is it time to hire a QA Engineer?
Hiring a QA engineer will cost you an extra of around $86k per year. That’s easy to measure. What’s hard […]
How engaging is your content marketing?
Having no visibility on your content engagement is like ignoring your marketing ROI. You might have years old links that […]
Defensive Optimization
Let’s suppose you can hire Seth Godin and Clotaire Rapaille (the two greatest marketers alive.) They work hard to tell […]
What’s the value of your domain name?
Long gone are the days where you could sell pizza.com domain for 2.6M. The gold rush for domains is over, […]