How to work with a remote development team
In the Ad Tech space is especially tricky to find engineers with the experience in the field. Sometimes you need […]
Processes over development
Custom development is expensive. Even if you have a genius programmer (I’ve met a few) getting to the point where […]
Temporarily good
After working for more than ten years with PHP, an Ad tech company hired me to build a Facebook Ads […]
The cost of measuring engineering ROI
A long-running data sync job wasn’t working. It ran at the time it supposed to, and it completed successfully. However, […]
Don’t rely on partners to fix your core problems
Probably your technology is not as efficient as it should be. Or your marketing funnel is leaking more than you […]
Business models for Ad Tech companies
There are two main axes when it comes to business models for ad tech companies: Transparency and Price. A company […]
How to hire a great Product Manager
If I ask you what a product manager is, your response will be different from the next person I ask […]
AWS Data Transfer: an easy rule to save costs
Data storage has become so cheap that we don’t worry about how junk we are storing… until we get the […]
Is context more important than content?
Context marketing is the most expensive form of marketing. Imagine that every time you write a blog, create an ad, […]
Customer lifetime value is not a metric
Miscalculating your customer value can cost you a lot of money. If you are overoptimistic about how many repeat business […]