Posts in Remote Work Tips

Machine Learning: What is it and why it matters for Ad Tech/MarTech?

Machine learning is a branch of Artificial Intelligence. It is based on the principle that programs can learn from data […]

You can divide audiences into two groups: prospecting and retargeting. Prospecting: Interests: use the Facebook Graph to target people by […]

If you have use cases where your users aren’t interacting with your app or web, you can still track their […]

One of the main problems I always have with tracking tools is removing myself from being tracked. I usually end […]

One of the good things about Mixpanel is that is user-centric. Yes, you can track anonymous visits, but if you […]

Not all the features are available in the Mixpanel free tier. You can only filter up to past 60 days […]

Or rather, the attention cost. If Facebook has printed your ad 1,000 times and it cost you $10, it doesn’t […]

I often rush myself when it comes to trying a new tool. Most of the analytics apps installations are the […]

ShareThis has one of the most fantastic APIs on the web. It is just one endpoint, and one param: URL. […]

Emoji buttons or reaction buttons, (you will find them at the end of this post) are a nice touch if […]