Your in-house team should not compete with agencies
If your company has been trusting ad dollars to agencies you are very familiar with the concerns: are they using […]
Using AI to understand the customer journey
Every time I read an article about AI and advertising, I know the author will just scratch the surface. The […]
Audience quality
A big part of decreasing your acquisition costs depends on showing the right message (ad) to the right people (audience.) […]
Audience Optimal Size
Is it better to target a small group of people with an appealing, tailored, custom made message? Or targeting a […]
Country Level Analysis
If it makes sense to analyze your Facebook campaigns’ results by country, there is a script I wrote you can […]
Taking control of your CPA on Facebook
I always surprised when companies are asking for a specific CPA. Sometimes the numbers are coming from the profit expectations […]
Too narrow, too broad
One of the main challenges analyzing your ad data is finding the right resolution. If you are looking at location […]
How to evolve your Ad Tech Stack
There is an easy strategy to evolve your Ad Tech Stack, and it has nothing to do with technology. It […]
Choosing an Ad Analytics Software
A startup in stealth mode with no clients doesn’t need an ad analytics software. If it is a B2B companies […]
Geotargeting
People carrying tracking devices (i.e., mobile phones) has enabled marketers to target ads by location. There are two positions you […]