Sophisticated Invalid Traffic (SIVT)
Have you ever received a “led car bulbs” related comment on your blog? You could stop this by adding a captcha […]
Performance Marketing in Recruiting
Addecco buying the hiring marketplace Vettery because “accelerates the (…) digital strategy” is a clear sign that the recruiting industry […]
Predict anything
It doesn’t take a 50 engineers team and a 1M lines of code project to predict anything these days. new_pred […]
Overlapping Audiences
Let’s say you have Audience A “retro gamers” and Audience B ” Super Nintendo fans.” It is likely that people […]
Spendthrift View
You’ve probably heard the phrase “you are wasting money on ads.” It is actually true. Not because you can’t get […]
Facebook Automated Rules
If you are as obsessive as me, you are checking your Facebook campaign every hour (or every 15 mins, or […]
Google Analytics Data Studio
Your dimensions and metrics are scattered across all the marketing tools you use (Google Analytics, Facebook Ads Manager, Mixpanel Reports, […]
Ad Set level optimization in Facebook
Usually, you would prefer to optimize your Facebook campaigns at the ad level. To try different creatives, and see who the […]
Time dimension analysis
After running your ad campaigns for a time, you will start collecting data. This data includes impressions, clicks, amount of […]
How to think about budget (in direct marketing)
“My annual digital budget is 5 million.” This is the same to say “I can throw away 5 million this […]