The perfect marketing tech stack
… is the one you don’t need to build. Do you need to show ads to a group of users? […]
Power users
I was 15 when I decided I should give a try to 3D design. I downloaded a trial version of […]
CPA is a vanity metric
As much as it is great to lower your costs of acquiring new clients (wouldn’t be great to get clients […]
Good Developer, Bad Developer
It isn’t about how fast they can code. In most of the cases, bad developers are faster. Eventually, both will […]
Databases
Most of the Ads API have the same object model: campaign > ad group > ads. They might call an […]
Client libraries
Unless you are in the business of building client libraries for Ads API (and I don’t know anyone who actually […]
Copy ads.txt to /mywebsite
What is ads.txt? Think about it as your whitelist: the companies you authorize to advertise your products or services. Here […]
20 years of interruption
In the mid-90s my grandfather bought a 486DX2 computer. You could perfectly run Windows 95 and Internet Explorer. Around the […]
Integrating with an Ads API? Watch over these 3 things
Ads API are very similar. Platforms might be different, but their Ads API objects model are the same, or they […]
People will buy anything
That’s not true, not anymore. Especially now that people have so many options, so many ways to research what’s being […]