Leo Celis Blog

Analytics Dashboard Guidelines

For more than a decade, I’ve been building ad analytics dashboards for big brands like American Express or Uber. No […]

For about 3 years, I ran Facebook Ads for small local businesses. I then joined a San Francisco-based startup as […]

Moving legacy data from a relational database to the cloud is becoming a common problem. Given that databases like MySQL degrade […]

Vogue, Wired, Vanity Fair, are just a few brands Condé Nast own. Did you ever want to see all those […]

“The major change Google proposed with TURTLEDOVE is that all the logic and decisioning power that is built into RTB […]

Email is still one of the cheapest ad channels. The cost to reach a subscriber is equals to how many […]

“(…) then is the GDPR just a kind of collective hallucination?” Dr. Johnny Ryan – Adtech scores a pandemic pause […]

SmartyAds has all the right buzzwords in their marketing copy that you would expect from a DSP: omnichannel, real-time, full-stack […]

If you are working with a growth agency, not giving them creative control in your ad campaigns is a recipe […]

“As employees around the globe are working from home, this presents the perfect time to pull together the team virtually […]