Facebook Custom Audience Pixel
How do you know what the right audience is? This question is probably one of the most important in marketing. […]
The Winning Growth Marketing Stack (2019)
With more than 7 thousands marketing tools, how do you know which one to add to your stack? By looking […]
Most retweeted tweets
Content that spreads win. You can pay Google and Facebook as much as you want, but if people are not […]
Neil Patel’s Ubersuggest
A friend of mine, who is an SEO expert, recommended me to try Ubersuggest. I was looking for a tool […]
First experience using Mixpanel
As with any other analytics tool, the first step you need to take after signing up is to place a […]
Fake websites, real money
Before social media exists, advertisers used ad exchange networks to promote ads on different websites. Some of those websites are […]
Scrapy: keep track of your web objects inventory
Every time you post a new article or upload a new video, you are creating a new object on the […]
How Netflix solves the Ad Budget Allocation Problem
Netflix business model is paid subscriptions, which means their marketing goal is to get sign-ups. How do they know they […]
Netflix Creative Optimization
Netflix needs to promote its never-ending new original titles to the world. For them, this means creating different ads per […]
Marketing Mix Modeling
MMM is a tool to predict results. It uses regression models to forecast sales, volume, and ROI. The dependent variables […]