Leo Celis Blog

Anomaly detection

Running ads in the digital world is far from perfect. It is much more reliable a billboard in the highway. […]

Let’s say you own a pizza website. You have a database of regular customers. You trust Facebook enough to upload […]

Unbounce probably spent millions building its A/B testing landing page software. It is fantastic you don’t have to develop your […]

Ad Tech software projects have a more clear and direct way to measure ROI, compare to other types of softwares. […]

If you are a marketing agency, you might dream to have that shiny Facebook Partner badge on your website. Or, […]

If you’ve heard about Machine Learning, you are probably thinking about Artificial Intelligence. You are not wrong. It is a […]

The Internet isn’t flat anymore (was it ever?). It is not an extensive network of interconnected websites, which Google can […]

There has been an ongoing conversation about user’s privacy. Especially around tracking users actions. While it might feel wrong to […]

Compared to what? If your CPA is less than USD100, and people are interacting with your ads, and you don’t […]

We often put too much attention on creating an ad that will be remembered. That it will be so different, […]

Ad Tech 08/31/18