Facebook Ads Funnel
It probably doesn’t make sense to graph the Facebook Ads funnel. After all, you can’t change it: ads are shown, […]
Ad Tech 01/26/19
Insights are not recommendations
The fact that you know that reaching users in the US is more expensive than Costa Rica doesn’t mean you […]
AI Automation 01/19/19
Client libraries
Unless you are in the business of building client libraries for Ads API (and I don’t know anyone who actually […]
CPA vs. K-factor
Ads don’t work. Yes, they might be working for you now, but in the long run, they won’t work. Think […]
Ad Tech 06/16/18
Despacito
If you spend $100 on Facebook Ads, you might be lucky if you get 10,000 impressions and 100 clicks. That […]