Big data, Real-time, Machine Learning In Ad Tech (as it is happening in other industries), we are dealing with three major technical challenges: 1) How […] AI Automation 11/05/19
Cross-channel analytics doesn’t work for content My blog has 350 posts. One of the most visited ones is about the MailChimp API. It is also one […] Ad Tech 09/11/19
Turning Data into Decisions How do you go from a Facebook ad stats to a campaign update decision? Once your engineering team did all […] AI Automation 08/25/19
Email Marketing Dashboard (MailChimp API) MailChimp has one of the best APIs I’ve worked with. Authentication is easy to set up, it is fast, and […] Ad Tech Tech Playground 07/28/19
MailChimp API – Top Members One of the beauties of having your user base is that you can learn exactly who are the most engaged […] Tech Playground 07/22/19
How much control do you have over your ad campaigns? Putting aside the -most important- variables of audience and creative, how much control do you have over your campaigns? Channels […] Ad Tech 07/11/19
MobileMonkey MobileMonkey’s CEO, Larry Kim, reached out to me to try his Facebook Messenger ChatBot platform. Immediately, I’ve got a flashback: […] Tech Playground 06/28/19
Temporarily good After working for more than ten years with PHP, an Ad tech company hired me to build a Facebook Ads […] Software Development 06/08/19
How engaging is your content marketing? Having no visibility on your content engagement is like ignoring your marketing ROI. You might have years old links that […] Ad Tech 05/27/19
What’s the value of your domain name? Long gone are the days where you could sell pizza.com domain for 2.6M. The gold rush for domains is over, […] Ad Tech 05/25/19