A simple PRD template Most of the product teams heavily rely on “User stories” to describe features. The problem with user stories is that […] Product Design 07/07/20
Analytics Dashboard Guidelines For more than a decade, I’ve been building ad analytics dashboards for big brands like American Express or Uber. No […] Ad Tech Product Design 06/17/20
Micro-interactions The user’s journey can extend beyond multiple screens. Each screen is composed of various steps or also called micro-interactions. The […] Product Design 03/05/20
Forward-thinking product roadmaps What do you do when you hit the end of your roadmap? If you know what your competitors are building, […] Product Design 10/01/19
Product decisions during development Many agile advocates will avoid the waterfall approach of writing all the user stories at the beginning of the project. […] Product Design 08/26/19
Product Growth KPIs Daily active users is a traditional, industry-standard, metric to measure product usage. If your mobile game has 100k daily active […] Ad Tech Product Design 08/13/19
How to design the perfect reporting tool There are two primary, no-brainer, unsurprisingly shocking variables to take in consideration when you are designing a reporting tool: time […] Product Design 07/25/19
If you have the tech, why did you hire so many analysts? This was a real question I’ve heard while working at an agency. Its logic is simple: if you have the […] Product Design 06/26/19
How to hire a great Product Manager If I ask you what a product manager is, your response will be different from the next person I ask […] Product Design 06/02/19
The power user curve should smile you You might not know how critical power users are for your company. If they leave, your business will suffer. Imagine […] Product Design 05/20/19