How old is Performance Marketing?
Performance Marketing has been with us since the TV age. In the 90s, our main online activity was browsing. We […]
The top 8 MarTech terms you need to know
Automate your marketing with a DMH. Advertise via a DSP. Track user events in a DMP. Use a CDP to […]
Real-Time Marketing is not Real-Time spamming
Real-Time marketing is not a term we often heard anymore. With the advances in big data and machine learning the […]
How to Install WordPress in 2019
Long gone are the days when you needed to manually install MySQL server, Apache web server, PHP module, download the […]
Can you use Natural Language Processing in your business?
Human language is a form of unstructured data. Machines communicate using structured data (that’s why Googlebot likes well-defined HTML pages.) […]
How to handle big data in Excel?
The short answer is: you can’t. By definition, big data and excel are opposites. Big data is defined as “(…) […]
Why should you care about Branding?
Creating brand awareness is often seen as pointless vanity exercise. Simply put, branding is the sum of the experiences between […]
Is your website down? Never miss it with these 3 free website checkers
We are hardwired to hope for the best. We don’t consider bad things could happen, and we trust that a […]
Taking your first step with Instagram Ads
Why do you need to advertise on Instagram? With some many channels already: Google, Facebook, Twitter, Pinterest, Amazon, and the […]
A no-so quick guide on how to optimize Facebook Ads
Facebook Ads Manager offers you so many ways to optimize your ads, so many ways to visualize the data, that […]