Python3 Building Blocks
I’ve been working with Python since 2011. I’ve read a few books and spent many hours in stack overflow. Once […]
Mautic
Mautic is the only open source marketing tool that is available. That’s correct, the only one. It is hard to […]
Integration and Automation solutions
New products usually don’t get their story right. With the story, I mean how they communicate what they’ve built. That’s […]
Why Rocket Fuel failed
Rocket Fuel once was one of the best performance marketing companies in the world. Its core story was “give us […]
MarTech and Ad Tech industry
Ask any ad tech expert about the best available tools, and they will freeze with a blank face for five […]
MailChimp API + Python
There is no straightforward API integration. Yes, you can google “MailChimp API,” and you will find a nicely detailed API […]
Finding talented people on Facebook
We are biased regarding which social media platform is for. LinkedIn is for business, Facebook for family and friends, Twitter […]
Performance Marketing
It is funny that marketers had to join the word performance with marketing. Like if marketing by definition was not […]
Cost per Reach as a Performance Indicator
The First Conversion You know the feeling. You’ve just started an advertising campaign, and you’re already spending money when your […]
Facebook Ads Funnel
It probably doesn’t make sense to graph the Facebook Ads funnel. After all, you can’t change it: ads are shown, […]