Coronavirus and Ad Tech
“(…) you can still roughly pay the same amount per click, but the cost per conversion has been going up […]
Night of the consumers
Consumers are zombies. That’s the central theme in the game “Night of the consumers.” It is a scary time for […]
Story points don’t work
We’ve been riding the agile wave for too long. Let’s face it: story points don’t work. In every single dev […]
War rooms
“(…) war rooms are spaces where key people get together to solve a difficult problem” What Is an “IT War Room”? […]
5 tips for managing remote teams
COVID-19 exposed how unprepared we are to manage a global scale pandemic, and how advanced we are on keeping each […]
The cost of “a better way.”
There is always a better way of doing things: a new type of database, a new programming language, a new […]
How much control should you give agencies over your data?
“If you’re you’re getting something off the shelf, you’re also getting the same data set your competitors might be getting.” […]
What is your tech stack?
“in programming, the stack refers to a “last in, first out” data structure – you can think of it as […]
Cookie-based targeting is dead
“Almost nobody came bragging to AdExchanger about their just-launched fingerprinting-based identity solution.” A Simple Question No One In Ad Tech […]
Performance forecast vs. actual performance
“(…) you can drill down into discrepancies between forecast and actual performance at the keyword level to get a better […]