Micro-interactions
The user’s journey can extend beyond multiple screens. Each screen is composed of various steps or also called micro-interactions. The […]
Most valuable code
Software is made of building blocks: either an inspired engineer wrote a rules-based engine from scratch, re-used an existing library, […]
The end of the ad tech
If you use a plugin like Ghostery and go to NYTimes, you will find up to 25 trackers. If you […]
The schemaless myth
Each advertising channel has a data model. They all seem to share the “campaign > ad group > ad” hierarchy, […]
A simple priority system
The key reason why your projects are delayed, your support team is slow, and overall your company doesn’t seem to […]
The fall of the in-house media teams
The main threat to agencies is not a competition, its their client. The lack of transparency, which translates to “we […]
Moving as fast as the slowest runner
Imagine that your team is in a race, and everyone is tied together. All the runners should arrive at the […]
Brand Campaigns’ True Goal
For the past ten years or so, how you report brand campaign results did not change. Campaign name, flight time, […]
Vertical Ad Agencies
With the end of the cookies era and the consolidation of horizontal ad platforms such as Google and Facebook, agencies […]
Zero-party data
The reason why cookies worked so well is that the user didn’t have to do anything. Just go to a […]