Posts in Main

Running ads to solve climate change

“What if we invest in social ads and run them all over the world (…)?” Nina Bohush, Head of PR […]

Main 03/07/20

The user’s journey can extend beyond multiple screens. Each screen is composed of various steps or also called micro-interactions. The […]

Main 03/05/20

Software is made of building blocks: either an inspired engineer wrote a rules-based engine from scratch, re-used an existing library, […]

Main 02/12/20

If you use a plugin like Ghostery and go to NYTimes, you will find up to 25 trackers. If you […]

Main 02/11/20

Each advertising channel has a data model. They all seem to share the “campaign > ad group > ad” hierarchy, […]

Main 02/05/20

The key reason why your projects are delayed, your support team is slow, and overall your company doesn’t seem to […]

Main 02/04/20

The main threat to agencies is not a competition, its their client. The lack of transparency, which translates to “we […]

Main 02/03/20

Imagine that your team is in a race, and everyone is tied together. All the runners should arrive at the […]

Main 01/28/20

For the past ten years or so, how you report brand campaign results did not change. Campaign name, flight time, […]

Main 01/27/20

With the end of the cookies era and the consolidation of horizontal ad platforms such as Google and Facebook, agencies […]

Main 01/24/20