Most influential domains in Ad Tech / MarTech There aren’t many sites talking about all things Ad Tech/MarTech. If you search for news, the top sites are The […] Main 09/17/19
Recommendations are predictions Netflix is trying to predict what you will watch next. Amazon what you will buy. Facebook whom you would add […] Main 09/12/19
Cross-channel analytics doesn’t work for content My blog has 350 posts. One of the most visited ones is about the MailChimp API. It is also one […] Main 09/11/19
ROI in AdTech/MarTech products Technology doesn’t get any closer to money-generation than in the marketing/advertising industry. Back in 2007, I was building an ERP […] Main 09/09/19
Making money with Facebook Ads and Google AdSense It is nearly impossible. The cost of driving traffic from a Facebook Ad is more expensive than the AdSense dollars […] Main 09/08/19
A.I. companies specialized on Facebook Ads Long gone are the days where smart and talented media analysts were optimizing multi-million-dollar ad campaigns with Facebook Ads Manager […] Main 09/06/19
Omnichannel Audience demographics analysis Are the people who read your blog, the same who retweet your tweets or share your Facebook posts? Let’s find […] Main 09/04/19
Optimizing Facebook Ads for sharing There is only one audience more valuable than your current customer: people sharing your content. They might be your customers, […] Main 09/03/19
Marketing Budget Calculator When I was running a FB Ad leads campaign for Found I was very anxious about how much acquiring a […] Main 09/02/19
Moving fast vs. Future-proof If you are using 90% of your engineering capacity fixing bugs, it is tempting to think that you need to […] Main 09/01/19