Tracking solutions
The tracking solutions landscape is a bit cumbersome. Let’s simplify it by saying that all the solutions have something one […]
Faster and cheaper landing pages with Create React App and AWS Amplify
We have a few landing page creation tools in the market. They are either expensive or hard to customize. Thanks […]
What combination haven’t you tried that you should?
Different creative assets (images, videos), different ad formats (lead ads, mobile app install cards), and different placements ( desktop, mobile) […]
About qualifying leads
In the B2B world, qualifying a lead has an essential role. Since you are not selling games or grooming products, […]
Twitter Ads TV Targeting
It is not a surprise that TV and Twitter work well together. TV shows and movies have the power to […]
Facebook Custom Audiences based on Lead Forms
Finding similar people is one of the best targeting features Facebook has. If you have your customers emails, you can […]
Facebook Ads Performance Consistency
Facebook Ads’ performance is not consistent. One month you can get a 55 cents cost per click, and another month […]
Incident Management Process
Incident Management -Production Issues- processes are created out of desperation. After a few crises, stats out of sync and unhappy […]
MobileMonkey
MobileMonkey’s CEO, Larry Kim, reached out to me to try his Facebook Messenger ChatBot platform. Immediately, I’ve got a flashback: […]
If you have the tech, why did you hire so many analysts?
This was a real question I’ve heard while working at an agency. Its logic is simple: if you have the […]