Growth marketers pain points The term “growth” has been synonymous of marketing for the past few years. A growth marketer should take marketing to […] Main 07/09/19
Tracking solutions The tracking solutions landscape is a bit cumbersome. Let’s simplify it by saying that all the solutions have something one […] Main 07/07/19
Faster and cheaper landing pages with Create React App and AWS Amplify We have a few landing page creation tools in the market. They are either expensive or hard to customize. Thanks […] Main 07/06/19
What combination haven’t you tried that you should? Different creative assets (images, videos), different ad formats (lead ads, mobile app install cards), and different placements ( desktop, mobile) […] Main 07/04/19
About qualifying leads In the B2B world, qualifying a lead has an essential role. Since you are not selling games or grooming products, […] Main 07/04/19
Twitter Ads TV Targeting It is not a surprise that TV and Twitter work well together. TV shows and movies have the power to […] Main 07/03/19
Facebook Custom Audiences based on Lead Forms Finding similar people is one of the best targeting features Facebook has. If you have your customers emails, you can […] Main 07/01/19
Facebook Ads Performance Consistency Facebook Ads’ performance is not consistent. One month you can get a 55 cents cost per click, and another month […] Main 06/30/19
Incident Management Process Incident Management -Production Issues- processes are created out of desperation. After a few crises, stats out of sync and unhappy […] Main 06/29/19
MobileMonkey MobileMonkey’s CEO, Larry Kim, reached out to me to try his Facebook Messenger ChatBot platform. Immediately, I’ve got a flashback: […] Main 06/28/19