Who are the best marketing automation companies? There aren’t many. If you are looking to simplify your martech stack and buy one tool that handles everything, there […] Main 04/10/19
Facebook Ad Library It doesn’t sound like something important, but the Facebook Ad Library is a big step forward in the advertising transparency […] Main 04/09/19
Do you need to learn SEO? Given my background in Ad Tech, I overlooked SEO for years. I was very late in the game when I […] Main 04/08/19
How to cure your writer’s block with SEMrush You’ve probably heard about SEMrush. Is the tool that will make your SEO expert’s eyes light up, and non-stop talking […] Main 04/07/19
Machine Learning: What is it and why it matters for Ad Tech/MarTech? Machine learning is a branch of Artificial Intelligence. It is based on the principle that programs can learn from data […] Main 04/06/19
How to design Audiences for Facebook Ads You can divide audiences into two groups: prospecting and retargeting. Prospecting: Interests: use the Facebook Graph to target people by […] Main 04/05/19
5 days using Mixpanel – API Integration with Python (Day 5) If you have use cases where your users aren’t interacting with your app or web, you can still track their […] Main 04/04/19
5 days using Mixpanel – Live view and Retention (Day 4) One of the main problems I always have with tracking tools is removing myself from being tracked. I usually end […] Main 04/03/19
5 days using Mixpanel – Users and Messages (Day 3) One of the good things about Mixpanel is that is user-centric. Yes, you can track anonymous visits, but if you […] Main 04/02/19
5 days using Mixpanel – Insights and Funnels (Day 2) Not all the features are available in the Mixpanel free tier. You can only filter up to past 60 days […] Main 04/01/19