Posts in Main

Data quality: why are you collecting so much data?

The simple answer is: because we can and because it is cheap. Since the 90s and the dynamic web pages, […]

Main 04/11/19

There aren’t many. If you are looking to simplify your martech stack and buy one tool that handles everything, there […]

Main 04/10/19

It doesn’t sound like something important, but the Facebook Ad Library is a big step forward in the advertising transparency […]

Main 04/09/19

Given my background in Ad Tech, I overlooked SEO for years. I was very late in the game when I […]

Main 04/08/19

You’ve probably heard about SEMrush. Is the tool that will make your SEO expert’s eyes light up, and non-stop talking […]

Main 04/07/19

Machine learning is a branch of Artificial Intelligence. It is based on the principle that programs can learn from data […]

Main 04/06/19

You can divide audiences into two groups: prospecting and retargeting. Prospecting: Interests: use the Facebook Graph to target people by […]

Main 04/05/19

If you have use cases where your users aren’t interacting with your app or web, you can still track their […]

Main 04/04/19

One of the main problems I always have with tracking tools is removing myself from being tracked. I usually end […]

Main 04/03/19

One of the good things about Mixpanel is that is user-centric. Yes, you can track anonymous visits, but if you […]

Main 04/02/19