Features prioritization based on ROI
Building new products, at its core, is to produce more outputs with the same inputs. To do the same, but […]
There ain’t no such thing as a free feature
It is tempting to ask engineers more than it was estimated for. “While you are at this, why don’t you […]
Learn how to code, or hire a developer
We are in 2020, and to this day, there is no easy way to connect with an API and export […]
Marketing data origin
We -as a marketing engineers- spend most of our time moving data around. We collect, reformat, and save data coming […]
100TB for $400/mo.
What’s the cheapest data storage? A file. Nothing beats a simple file. When you need to save data coming from […]
New Marketing Tool: Sharing Score
The best score I’ve got for this post’s title is 56.42. I’ve tried just “New Marketing Tool” and got a score […]
A simple PRD template
Most of the product teams heavily rely on “User stories” to describe features. The problem with user stories is that […]
Refining your Google Trend queries
Usually, you would start your search with something simple like the “Advertising“. Then, you will get broad results such as […]
Google Trends API
As I mentioned many times in my blog, Google Trends is a great market research tool. Unfortunately, there is no […]
Understanding your audience
Today, understanding your audience is easier than ever. A simple Google Trends search will reveal what people are searching for […]