Cookie-based targeting is dead
“Almost nobody came bragging to AdExchanger about their just-launched fingerprinting-based identity solution.” A Simple Question No One In Ad Tech […]
Performance forecast vs. actual performance
“(…) you can drill down into discrepancies between forecast and actual performance at the keyword level to get a better […]
Mouseflow GDPR and CCPA compliant
“Stop guessing where your visitors struggle. Mouseflow records frustrated users, JavaScript errors, friction, and much more.” Mouseflow Mouseflow can’t measure human frustration, […]
Data lakes power UIs, not engineers
“Data (…) is typically stored in a distributed file store that can hold high volumes of large files in various […]
Loyalty under attack
“(…) the chances are good that there is a teenager out there who, at this very moment, is doing something […]
Running ads to solve climate change
“What if we invest in social ads and run them all over the world (…)?” Nina Bohush, Head of PR […]
Micro-interactions
The user’s journey can extend beyond multiple screens. Each screen is composed of various steps or also called micro-interactions. The […]
Most valuable code
Software is made of building blocks: either an inspired engineer wrote a rules-based engine from scratch, re-used an existing library, […]
The end of the ad tech
If you use a plugin like Ghostery and go to NYTimes, you will find up to 25 trackers. If you […]
The schemaless myth
Each advertising channel has a data model. They all seem to share the “campaign > ad group > ad” hierarchy, […]