A common contradiction in retrospective meetings
In a high-velocity sprint, developers need to cut corners, make some compromises, and push fun tasks to the next sprint. […]
Email Marketing Dashboard (MailChimp API)
MailChimp has one of the best APIs I’ve worked with. Authentication is easy to set up, it is fast, and […]
The best distribution channel for your content
Amazon, Google, and Facebook are spending millions on building the best content recommendation systems. Their assumption is that based on […]
Facebook Audience Network Explained
When you run an ad on Facebook, the default channel is Facebook itself: users browsing through the newsfeed on their […]
How to design the perfect reporting tool
There are two primary, no-brainer, unsurprisingly shocking variables to take in consideration when you are designing a reporting tool: time […]
Where is your advertising server?
Unless you are OpenX or DoubleClick, you don’t own the ad servers. You are using third-party servers from channels like […]
MailChimp API – Top Members
One of the beauties of having your user base is that you can learn exactly who are the most engaged […]
Overly unpredictable
How do you know if a video will perform better than an image? Instinctively, a video is more engaging. It […]
How to structure an ad campaign management deal
If you are running campaigns for your clients (or yourself) before turning any ad live, you need to structure a […]
A simple algorithm for cross-channel ad spend optimization
How do you decide how much to spend on Google or Facebook? It depends if today is the launch date, […]