Two types of advertising newbies
There are two types of newbies: the “It doesn’t work” and the “I know it all.” Both are equally dangerous […]
Entities in a cross-channel analytics platform
Indivisible, identifiable, real or abstract, globally unique objects are called entities in the data modeling reign. If you plan to […]
The seven attribution models
Attribution models -attempt to- solve the following problem: which step (touchpoint) and channel get most of the credit for a […]
Dimensions, Segmentation, Breakdowns
Each advertising channel has its terminology: they will refer to the same entity with different names. When you are pulling […]
A common contradiction in retrospective meetings
In a high-velocity sprint, developers need to cut corners, make some compromises, and push fun tasks to the next sprint. […]
Email Marketing Dashboard (MailChimp API)
MailChimp has one of the best APIs I’ve worked with. Authentication is easy to set up, it is fast, and […]
The best distribution channel for your content
Amazon, Google, and Facebook are spending millions on building the best content recommendation systems. Their assumption is that based on […]
Facebook Audience Network Explained
When you run an ad on Facebook, the default channel is Facebook itself: users browsing through the newsfeed on their […]
How to design the perfect reporting tool
There are two primary, no-brainer, unsurprisingly shocking variables to take in consideration when you are designing a reporting tool: time […]
Where is your advertising server?
Unless you are OpenX or DoubleClick, you don’t own the ad servers. You are using third-party servers from channels like […]