Netflix Creative Optimization
Netflix needs to promote its never-ending new original titles to the world. For them, this means creating different ads per […]
Marketing Mix Modeling
MMM is a tool to predict results. It uses regression models to forecast sales, volume, and ROI. The dependent variables […]
Oribi Multi-touch Attribution Analysis
My interpretation of Oribi’s mission is to build a more accessible, fast and user-friendly version of the well-positioned Google Analytics. […]
The new D2C era
Online-first D2C brands are replacing big legacy brands. Madison Reed vs. L’Oréal. Adore me vs. Victoria’s Secret. Technology is allowing, […]
First-party and Third-party pixels
Put it simply, a pixel is a line of JavaScript code making a server-side call (or an old school img […]
Growth Tech Stack
How complex is to set up a tech stack for growing a product? It is very complex. The core growth […]
Ghostery
When you enter a website, how many companies are tracking you? It looks like in my blog two companies are: […]
Avoid the MarTech stack trap
Putting together your MarTech stack is like building with Legos, except you need to create your own instructions. You should […]
5 content tools to become a better writer
It turns out there are plenty of tools that can help you to take your writing to the next level. […]
What’s trending in Ad Tech for 2019?
Digital ad spend will represent the majority of the Ad spend. Programmatic (display) spend is decreasing (ad fraud maybe?.) Mobile […]