Desktop to Mobile
Users switching between multiple screens have made our lives as ad tech specialists very complicated. One typical case is: John […]
Nobody likes you? Hire a click farm.
Let’s say Skechers is launching a new memory foam waterproof sneaker. They decide to create a new Facebook Page to […]
Fake Attention
When your company is advertising on Google, it is paying for attention. Since attention can be faked in the digital […]
Duopoly
Duopoly is an economic term used when two companies own a majority of the market. If you look at last […]
Socialbakers Tools
Socialbakers has been collecting a massive amount of social media data for the past years. They offer a free statistic […]
An egoless code review process
I was once in a -casual- tech interview in Sausalito. The VP of Engineering asked me: “how do you do […]
An Ad Tech Christmas Miracle
Would we get to a point where you can offer your product/service/art online, and there will be an Ad Tech […]
Data Pipeline Strategy
If you are running campaigns across multiple channels, like Facebook or Google, you need to pull data from different Ads […]
Sunk Costs in Facebook Ads
Each dollar you spend on a Facebook Ads is not being used to reach the people you want. A fake […]
Expand your Ad Tech vocabulary
“The behavioral data needs to be de-duped for all the lookback windows to get the correct conversion attributions.” Just like […]