Lookalike Audience
The Humane Tech flagged Facebook’s lookalike audiences as a potential danger (as a fast car can be too.) Lookalike targeting, […]
Time Well Spent
Watching Netflix, YouTube videos, scrolling through Facebook’s newsfeed, swiping through Pinterest’s pins, is what most people would consider a waste […]
Trolls
You might think they don’t exist. They are a myth, or only interested in attacking high-profile YouTubers. Far from the […]
Open vs. Private Ad Exchanges
There are Open Ad Exchange Networks like Index Exchange and OpenX, where you can programmatically push your ads, and the […]
Attribution window
Ad Tech is full of fancy terms and acronyms. Some are important, others are buzzwords. Attribution window is one of […]
Engineering Managers
Hire A-players. Take the time to find truly gifted developers. You will get 100 times better software and better code […]
Big agencies are gambling
Big agencies own big accounts. BBDO has FedEx, and Havas has IBM. Because they are big, they are often behind […]
Goals are your compass
When is the right time to lose your mind about a campaign not working? If you don’t have any goal […]
Organic competition
You shouldn’t worry too much about competitors capturing your audience’s attention with million-dollar budgets. Your real competition is organic. Pizzahut.com, […]
False expectations
When you launch your first ad campaign, intuitively you might think you will get stellar results. After all, you are […]