Cost per Reach Formula
The Formula and Example Before we dive into complexities, let’s get straight to the point: What is cost per reach, and […]
What’s under the hood?
You can’t have access to Facebook’s newsfeed algorithm or Google search source code. However, you can get pretty close to […]
User exit
Users logging out or deleting their accounts are usually the last thing startups worry about. It is hard enough to […]
Drop-off rate
A common question when optimizing a sales funnel is: at which step are people leaving the most? It is the […]
Generate sales with technology
Long gone are the days of the door-to-door salesperson. In today’s world, we generate sales using technology. A sales tech stack might […]
Lead Scoring
Do you need a Lead Scoring system? I don’t know any popular lead scoring system. Some CRMs like Salesforce or Hubspot offer an off-the-shelf solution. […]
Targeted Ads are not for C-Level executives
C-level executives are not immune to Targeted Ads. It is fundamentally wrong to think that executives won’t click on targeted ads or […]
Linkedin Carousel Ads
Not a new social feature A Carousel ad is a way to bundle multiple ads into a single one. You […]
Targeted Ads
In today’s ad tech world, Targeted Ads can help to save a country’s economy. They can also risk users’ privacy: the more […]
Brand Equity
I’ve had the chance to monitor ad campaigns for world-known brands like Visa and Mastercard. One thing that caught my […]