Posts in Ad Tech

Upgrade or die: An Ad tech agency strategy for 2021

If you are running an Ad Tech agency, you are in an “upgrade or die” situation. The Ad Tech industry […]

Ad Tech 10/31/20

“Email is not a messaging protocol. It’s a todo list. Or rather, my inbox is a todo list, and Email […]

Ad Tech 10/17/20

This sentence is dated back to 2010, and it is a complete BS. If you want to translate this title […]

Ad Tech 10/10/20

I’m often amused when I read the ad tech companies’ websites and see how they confused traditional programming with machine […]

The best ads channel integration tools in the market are not in the market: small to mid-size advertising agencies who […]

We -as a marketing engineers- spend most of our time moving data around. We collect, reformat, and save data coming […]

Ad Tech 07/09/20

Usually, you would start your search with something simple like the “Advertising“. Then, you will get broad results such as […]

As I mentioned many times in my blog, Google Trends is a great market research tool. Unfortunately, there is no […]

Today, understanding your audience is easier than ever. A simple Google Trends search will reveal what people are searching for […]

Ad Tech 07/02/20

You might think that most of the agencies lack the operating system to run a tech stack effectively, but you’d […]

Ad Tech 06/27/20