Analytics Dashboard Guidelines
For more than a decade, I’ve been building ad analytics dashboards for big brands like American Express or Uber. No […]
Key takeaways after working with FB Ads for ten years
For about 3 years, I ran Facebook Ads for small local businesses. I then joined a San Francisco-based startup as […]
Condé Nast API
Vogue, Wired, Vanity Fair, are just a few brands Condé Nast own. Did you ever want to see all those […]
SPARROW vs. TURTLEDOVE
“The major change Google proposed with TURTLEDOVE is that all the logic and decisioning power that is built into RTB […]
MailChimp Zombie Members
Email is still one of the cheapest ad channels. The cost to reach a subscriber is equals to how many […]
GDPR on hold
“(…) then is the GDPR just a kind of collective hallucination?” Dr. Johnny Ryan – Adtech scores a pandemic pause […]
Creative control
If you are working with a growth agency, not giving them creative control in your ad campaigns is a recipe […]
COVID-19 is redefining Marketing
“As employees around the globe are working from home, this presents the perfect time to pull together the team virtually […]
Campaign Naming Conventions
There is one thing that all the ads management platforms are bad at: naming campaigns. There is no naming recommendations, […]