Built-in ROI Ad Tech software projects have a more clear and direct way to measure ROI, compare to other types of softwares. […] 0 Comments Ad Tech 09/17/18
Ad Tech Partner Badges If you are a marketing agency, you might dream to have that shiny Facebook Partner badge on your website. Or, […] 0 Comments Ad Tech 09/12/18
Machine Learning for Advertisers If you’ve heard about Machine Learning, you are probably thinking about Artificial Intelligence. You are not wrong. It is a […] Ad Tech AI Automation 09/09/18
Deferred Deep Links The Internet isn’t flat anymore (was it ever?). It is not an extensive network of interconnected websites, which Google can […] 0 Comments Ad Tech 09/06/18
Tracking is not evil There has been an ongoing conversation about user’s privacy. Especially around tracking users actions. While it might feel wrong to […] Ad Tech Cybersecurity 09/05/18
My campaign is performing well Compared to what? If your CPA is less than USD100, and people are interacting with your ads, and you don’t […] 0 Comments Ad Tech 09/02/18
Without frequency, there is no fatigue We often put too much attention on creating an ad that will be remembered. That it will be so different, […] Ad Tech 08/31/18
Lookalike Audience The Humane Tech flagged Facebook’s lookalike audiences as a potential danger (as a fast car can be too.) Lookalike targeting, […] Ad Tech 08/30/18
Time Well Spent Watching Netflix, YouTube videos, scrolling through Facebook’s newsfeed, swiping through Pinterest’s pins, is what most people would consider a waste […] 0 Comments Ad Tech AI Automation 08/28/18
Trolls You might think they don’t exist. They are a myth, or only interested in attacking high-profile YouTubers. Far from the […] 0 Comments Ad Tech Cybersecurity 08/27/18