Posts in Ad Tech

20 years of interruption

In the mid-90s my grandfather bought a 486DX2 computer. You could perfectly run Windows 95 and Internet Explorer. Around the […]

Ads API are very similar. Platforms might be different, but their Ads API objects model are the same, or they […]

That’s not true, not anymore. Especially now that people have so many options, so many ways to research what’s being […]

Have you ever wanted to see the Ads your competitors are running on Facebook? On April 6th, 2018, Facebook decided […]

My first task in the Ad Tech world was to upgrade a PHP-spaghetti like tracking pixel. It was a fantastic […]

Ads don’t work. Yes, they might be working for you now, but in the long run, they won’t work. Think […]

Ad Tech 06/16/18

Would you trust your advertising agency if they don’t know about GDPR? Would you see more valuable a software engineer […]

If you spend $100 on Facebook Ads, you might be lucky if you get 10,000 impressions and 100 clicks. That […]

Users can be very specific when they look for something. If you were back in 1860 and looked for a […]

Above is a Lucky Strike’s ad from 1942. It was designed to increase the appeal of the package to women […]