Open vs. Private Ad Exchanges
There are Open Ad Exchange Networks like Index Exchange and OpenX, where you can programmatically push your ads, and the […]
Attribution window
Ad Tech is full of fancy terms and acronyms. Some are important, others are buzzwords. Attribution window is one of […]
Big agencies are gambling
Big agencies own big accounts. BBDO has FedEx, and Havas has IBM. Because they are big, they are often behind […]
Goals are your compass
When is the right time to lose your mind about a campaign not working? If you don’t have any goal […]
Organic competition
You shouldn’t worry too much about competitors capturing your audience’s attention with million-dollar budgets. Your real competition is organic. Pizzahut.com, […]
False expectations
When you launch your first ad campaign, intuitively you might think you will get stellar results. After all, you are […]
The perfect marketing tech stack
… is the one you don’t need to build. Do you need to show ads to a group of users? […]
CPA is a vanity metric
As much as it is great to lower your costs of acquiring new clients (wouldn’t be great to get clients […]
Client libraries
Unless you are in the business of building client libraries for Ads API (and I don’t know anyone who actually […]
Copy ads.txt to /mywebsite
What is ads.txt? Think about it as your whitelist: the companies you authorize to advertise your products or services. Here […]