The new D2C era
Online-first D2C brands are replacing big legacy brands. Madison Reed vs. L’Oréal. Adore me vs. Victoria’s Secret. Technology is allowing, […]
First-party and Third-party pixels
Put it simply, a pixel is a line of JavaScript code making a server-side call (or an old school img […]
Growth Tech Stack
How complex is to set up a tech stack for growing a product? It is very complex. The core growth […]
Ghostery
When you enter a website, how many companies are tracking you? It looks like in my blog two companies are: […]
Avoid the MarTech stack trap
Putting together your MarTech stack is like building with Legos, except you need to create your own instructions. You should […]
5 content tools to become a better writer
It turns out there are plenty of tools that can help you to take your writing to the next level. […]
What’s trending in Ad Tech for 2019?
Digital ad spend will represent the majority of the Ad spend. Programmatic (display) spend is decreasing (ad fraud maybe?.) Mobile […]
Oribi Analytics
The first thing that stands up in Oribi is its wizard. Aimed to be a friendly event analytics platform, they […]
Learnings are your best conversions
If you are spending money on ads, it feels fair to ask for results. You are giving away dollars; it […]
When there is no data to analyze
I was retrieving post stats for a newly created Facebook page with the intention to find the most engaging post. […]