The two most important metrics in the MailChimp API Reports How do you know if your email campaigns are working? The email marketing playbook says you need to look at […] Main 04/30/19
How to build a word cloud generator using Python and your sitemap [Post inspired by Hamlet Batista] Remember those days where all the websites had a tag cloud? It was completely useless. […] Main 04/29/19
What is Dark Social and what can you do about it? Dark Social is not so much about shady topics in social media, but more related to a technology limitation. It […] Main 04/28/19
How to link Google Analytics with AdSense After researching a bit using Google Trends, Ubersuggest, and SEMrush, I realized not many people are looking to connect Google […] Main 04/27/19
What’s the coolest way to send an email with Python? AWS, Google App Engine, SendGrid, MailChimp and whatever services that come to your mind, you might think that coding a […] Main 04/26/19
Is it better to write content or to pay for ads? I don’t need to make a point that it is better to get free traffic from Google than paying Facebook […] Main 04/25/19
How to install WordPress AMP plugin If you are already familiar with AMP, you know that Google conceived the project with speed in mind. That’s why […] Main 04/24/19
Should you optimize Facebook Ads around Relevance Score? On Feb 11, 2015, Facebook rolled out a new metric called “Relevance Score“. The relevance score is a rating from […] Main 04/23/19
Why should you care about AMP? If your company ranks high in the Google results for a search term (maybe its own name?) and you never […] Main 04/22/19
How old is Performance Marketing? Performance Marketing has been with us since the TV age. In the 90s, our main online activity was browsing. We […] Main 04/22/19