Posts in Main

How old is Performance Marketing?

Performance Marketing has been with us since the TV age. In the 90s, our main online activity was browsing. We […]

Main 04/22/19

Automate your marketing with a DMH. Advertise via a DSP. Track user events in a DMP. Use a CDP to […]

Main 04/20/19

Real-Time marketing is not a term we often heard anymore. With the advances in big data and machine learning the […]

Main 04/18/19

Long gone are the days when you needed to manually install MySQL server, Apache web server, PHP module, download the […]

Main 04/17/19

Human language is a form of unstructured data. Machines communicate using structured data (that’s why Googlebot likes well-defined HTML pages.) […]

Main 04/16/19

The short answer is: you can’t. By definition, big data and excel are opposites. Big data is defined as “(…) […]

Main 04/15/19

Creating brand awareness is often seen as pointless vanity exercise. Simply put, branding is the sum of the experiences between […]

Main 04/14/19

We are hardwired to hope for the best. We don’t consider bad things could happen, and we trust that a […]

Main 04/13/19

Why do you need to advertise on Instagram? With some many channels already: Google, Facebook, Twitter, Pinterest, Amazon, and the […]

Main 04/12/19

Facebook Ads Manager offers you so many ways to optimize your ads, so many ways to visualize the data, that […]

Main 04/12/19