Python3 Building Blocks I’ve been working with Python since 2011. I’ve read a few books and spent many hours in stack overflow. Once […] Main 02/04/19
Mautic Mautic is the only open source marketing tool that is available. That’s correct, the only one. It is hard to […] Main 02/03/19
Integration and Automation solutions New products usually don’t get their story right. With the story, I mean how they communicate what they’ve built. That’s […] Main 02/02/19
Why Rocket Fuel failed Rocket Fuel once was one of the best performance marketing companies in the world. Its core story was “give us […] Main 02/01/19
MarTech and Ad Tech industry Ask any ad tech expert about the best available tools, and they will freeze with a blank face for five […] Main 01/31/19
MailChimp API + Python There is no straightforward API integration. Yes, you can google “MailChimp API,” and you will find a nicely detailed API […] Main 01/30/19
Finding talented people on Facebook We are biased regarding which social media platform is for. LinkedIn is for business, Facebook for family and friends, Twitter […] Main 01/29/19
Performance Marketing It is funny that marketers had to join the word performance with marketing. Like if marketing by definition was not […] Main 01/28/19
Cost per Reach as a Performance Indicator The First Conversion You know the feeling. You’ve just started an advertising campaign, and you’re already spending money when your […] Main 01/27/19
Facebook Ads Funnel It probably doesn’t make sense to graph the Facebook Ads funnel. After all, you can’t change it: ads are shown, […] Main 01/26/19