Posts in Main

Mautic

Mautic is the only open source marketing tool that is available. That’s correct, the only one. It is hard to […]

Main 02/03/19

New products usually don’t get their story right. With the story, I mean how they communicate what they’ve built. That’s […]

Main 02/02/19

Rocket Fuel once was one of the best performance marketing companies in the world. Its core story was “give us […]

Main 02/01/19

Ask any ad tech expert about the best available tools, and they will freeze with a blank face for five […]

Main 01/31/19

There is no straightforward API integration. Yes, you can google “MailChimp API,” and you will find a nicely detailed API […]

Main 01/30/19

We are biased regarding which social media platform is for. LinkedIn is for business, Facebook for family and friends, Twitter […]

Main 01/29/19

It is funny that marketers had to join the word performance with marketing. Like if marketing by definition was not […]

Main 01/28/19

The First Conversion You know the feeling. You’ve just started an advertising campaign, and you’re already spending money when your […]

Main 01/27/19

It probably doesn’t make sense to graph the Facebook Ads funnel. After all, you can’t change it: ads are shown, […]

Main 01/26/19

Two words combined in a phrase will awake the most profound fears in CTOs, Project Managers and Tech leads: “code […]

Main 01/25/19