Recipes vs. Technologies
Content creators have the same goal: to reach more people. It doesn’t matter if you already have a 10M/mo. visitors […]
Salesforce and Ad Agencies
You might think that most of the agencies lack the operating system to run a tech stack effectively, but you’d […]
Analytics Dashboard Guidelines
For more than a decade, I’ve been building ad analytics dashboards for big brands like American Express or Uber. No […]
Key takeaways after working with FB Ads for ten years
For about 3 years, I ran Facebook Ads for small local businesses. I then joined a San Francisco-based startup as […]
Massive Data Migration Framework
Moving legacy data from a relational database to the cloud is becoming a common problem. Given that databases like MySQL degrade […]
Condé Nast API
Vogue, Wired, Vanity Fair, are just a few brands Condé Nast own. Did you ever want to see all those […]
SPARROW vs. TURTLEDOVE
“The major change Google proposed with TURTLEDOVE is that all the logic and decisioning power that is built into RTB […]
MailChimp Zombie Members
Email is still one of the cheapest ad channels. The cost to reach a subscriber is equals to how many […]
GDPR on hold
“(…) then is the GDPR just a kind of collective hallucination?” Dr. Johnny Ryan – Adtech scores a pandemic pause […]
SmartyAds UI review
SmartyAds has all the right buzzwords in their marketing copy that you would expect from a DSP: omnichannel, real-time, full-stack […]