Wants Forget about use cases, user stories, 100 pages long product requirements. List your wants first. “I want more candidates from […] Remote Work Tips 01/06/19
Ada Lovelace Ada Lovelace is known as the world’s first computer programmer. She took the Babbage’s Analytical Engine and wrote an algorithm […] Remote Work Tips 01/05/19
Boundaries All the analysis, predictions, recommendations and actions your campaign management system will take should be within boundaries. In most of […] Remote Work Tips 01/04/19
Volume At any step in your funnel, volume is a tricky metric. Obviously, you need more impressions to get clicks because […] Remote Work Tips 01/02/19
Before you build your next marketing tool Before you have someone in your team designing a new microservices architecture, doing AWS costs forecasts, or even writing down […] Remote Work Tips 01/02/19
The future of MarTech Cloud, Cross-channel, A.I. The truth is technology is moving way faster than marketing. We still see cold spam emails when […] Remote Work Tips 12/31/18
Desktop to Mobile Users switching between multiple screens have made our lives as ad tech specialists very complicated. One typical case is: John […] Remote Work Tips 12/30/18
Nobody likes you? Hire a click farm. Let’s say Skechers is launching a new memory foam waterproof sneaker. They decide to create a new Facebook Page to […] Remote Work Tips 12/29/18
Fake Attention When your company is advertising on Google, it is paying for attention. Since attention can be faked in the digital […] Remote Work Tips 12/28/18
Duopoly Duopoly is an economic term used when two companies own a majority of the market. If you look at last […] Remote Work Tips 12/27/18