Too narrow, too broad
One of the main challenges analyzing your ad data is finding the right resolution. If you are looking at location […]
How to evolve your Ad Tech Stack
There is an easy strategy to evolve your Ad Tech Stack, and it has nothing to do with technology. It […]
Choosing an Ad Analytics Software
A startup in stealth mode with no clients doesn’t need an ad analytics software. If it is a B2B companies […]
Geotargeting
People carrying tracking devices (i.e., mobile phones) has enabled marketers to target ads by location. There are two positions you […]
Wants
Forget about use cases, user stories, 100 pages long product requirements. List your wants first. “I want more candidates from […]
Ada Lovelace
Ada Lovelace is known as the world’s first computer programmer. She took the Babbage’s Analytical Engine and wrote an algorithm […]
Boundaries
All the analysis, predictions, recommendations and actions your campaign management system will take should be within boundaries. In most of […]
Volume
At any step in your funnel, volume is a tricky metric. Obviously, you need more impressions to get clicks because […]
Before you build your next marketing tool
Before you have someone in your team designing a new microservices architecture, doing AWS costs forecasts, or even writing down […]
The future of MarTech
Cloud, Cross-channel, A.I. The truth is technology is moving way faster than marketing. We still see cold spam emails when […]