Performance Marketing
It is funny that marketers had to join the word performance with marketing. Like if marketing by definition was not […]
Cost per Reach as a Performance Indicator
The First Conversion You know the feeling. You’ve just started an advertising campaign, and you’re already spending money when your […]
Facebook Ads Funnel
It probably doesn’t make sense to graph the Facebook Ads funnel. After all, you can’t change it: ads are shown, […]
Code Refactoring
Two words combined in a phrase will awake the most profound fears in CTOs, Project Managers and Tech leads: “code […]
Wild Predictions
Making -wild- predictions on the performance of your campaigns is easy. If you’ve been spending $10 per day, and getting […]
Correlation Matrix
Every day, you are spending money on ads. A platform like Facebook will tell you how many impressions you’ve got. […]
Covariance
Facebook Insights API can give you hundreds of metrics. If you want to run a simulation to know how many […]
A simple workflow to create and share reports
Long gone are the days where you need to code everything from scratch. It used to be such a pain […]
Impressions vs. Reach
Impressions is a meaningless metric from the performance point of view. It tells you how many times your ad was […]
Insights are not recommendations
The fact that you know that reaching users in the US is more expensive than Costa Rica doesn’t mean you […]