Lookalike Audience The Humane Tech flagged Facebook’s lookalike audiences as a potential danger (as a fast car can be too.) Lookalike targeting, […] Ad Tech 08/30/18
Time Well Spent Watching Netflix, YouTube videos, scrolling through Facebook’s newsfeed, swiping through Pinterest’s pins, is what most people would consider a waste […] 0 Comments Ad Tech AI Automation 08/28/18
Trolls You might think they don’t exist. They are a myth, or only interested in attacking high-profile YouTubers. Far from the […] 0 Comments Ad Tech Cybersecurity 08/27/18
Open vs. Private Ad Exchanges There are Open Ad Exchange Networks like Index Exchange and OpenX, where you can programmatically push your ads, and the […] 0 Comments Ad Tech 08/26/18
Attribution window Ad Tech is full of fancy terms and acronyms. Some are important, others are buzzwords. Attribution window is one of […] 0 Comments Ad Tech 08/22/18
Engineering Managers Hire A-players. Take the time to find truly gifted developers. You will get 100 times better software and better code […] Remote Leadership 08/20/18
Big agencies are gambling Big agencies own big accounts. BBDO has FedEx, and Havas has IBM. Because they are big, they are often behind […] 0 Comments Ad Tech 08/19/18
Goals are your compass When is the right time to lose your mind about a campaign not working? If you don’t have any goal […] 0 Comments Ad Tech 08/17/18
Organic competition You shouldn’t worry too much about competitors capturing your audience’s attention with million-dollar budgets. Your real competition is organic. Pizzahut.com, […] 0 Comments Ad Tech 08/16/18
False expectations When you launch your first ad campaign, intuitively you might think you will get stellar results. After all, you are […] 0 Comments Ad Tech 08/15/18