Leo Celis Blog

Choosing an Ad Analytics Software

A startup in stealth mode with no clients doesn’t need an ad analytics software. If it is a B2B companies […]

People carrying tracking devices (i.e., mobile phones) has enabled marketers to target ads by location. There are two positions you […]

Forget about use cases, user stories, 100 pages long product requirements. List your wants first. “I want more candidates from […]

Ada Lovelace is known as the world’s first computer programmer. She took the Babbage’s Analytical Engine and wrote an algorithm […]

All the analysis, predictions, recommendations and actions your campaign management system will take should be within boundaries. In most of […]

At any step in your funnel, volume is a tricky metric. Obviously, you need more impressions to get clicks because […]

Before you have someone in your team designing a new microservices architecture, doing AWS costs forecasts, or even writing down […]

Cloud, Cross-channel, A.I. The truth is technology is moving way faster than marketing. We still see cold spam emails when […]

Users switching between multiple screens have made our lives as ad tech specialists very complicated. One typical case is: John […]

Let’s say Skechers is launching a new memory foam waterproof sneaker. They decide to create a new Facebook Page to […]