More Transparent Facebook Ads Have you ever wanted to see the Ads your competitors are running on Facebook? On April 6th, 2018, Facebook decided […] Ad Tech Cybersecurity 07/11/18
Buying vs. Building Pixels My first task in the Ad Tech world was to upgrade a PHP-spaghetti like tracking pixel. It was a fantastic […] 0 Comments Ad Tech 06/26/18
CPA vs. K-factor Ads don’t work. Yes, they might be working for you now, but in the long run, they won’t work. Think […] Ad Tech 06/16/18
#adtech Would you trust your advertising agency if they don’t know about GDPR? Would you see more valuable a software engineer […] 0 Comments Ad Tech 05/24/18
How high can you jump? The correct answer is: you don’t know. Unless you are a basketball player, odds are you don’t know how high […] 0 Comments Software Development 05/07/18
Monolithic Microservices If you are one of the few lucky ones that successfully ported your legacy monolithic application to a microservices architecture, […] 0 Comments Software Development 05/05/18
Coding on the beach One recurrent question I get from engineers candidates I interview is: how is it to work remotely? You might tend […] 0 Comments Remote Leadership 04/29/18
Despacito If you spend $100 on Facebook Ads, you might be lucky if you get 10,000 impressions and 100 clicks. That […] 0 Comments Ad Tech 04/11/18
Pony Express Users can be very specific when they look for something. If you were back in 1860 and looked for a […] 0 Comments Ad Tech 04/02/18
Green has gone to war Above is a Lucky Strike’s ad from 1942. It was designed to increase the appeal of the package to women […] 0 Comments Ad Tech 04/01/18