Ada Lovelace
Ada Lovelace is known as the world’s first computer programmer. She took the Babbage’s Analytical Engine and wrote an algorithm […]
Boundaries
All the analysis, predictions, recommendations and actions your campaign management system will take should be within boundaries. In most of […]
Volume
At any step in your funnel, volume is a tricky metric. Obviously, you need more impressions to get clicks because […]
Before you build your next marketing tool
Before you have someone in your team designing a new microservices architecture, doing AWS costs forecasts, or even writing down […]
The future of MarTech
Cloud, Cross-channel, A.I. The truth is technology is moving way faster than marketing. We still see cold spam emails when […]
Desktop to Mobile
Users switching between multiple screens have made our lives as ad tech specialists very complicated. One typical case is: John […]
Nobody likes you? Hire a click farm.
Let’s say Skechers is launching a new memory foam waterproof sneaker. They decide to create a new Facebook Page to […]
Fake Attention
When your company is advertising on Google, it is paying for attention. Since attention can be faked in the digital […]
Duopoly
Duopoly is an economic term used when two companies own a majority of the market. If you look at last […]
Socialbakers Tools
Socialbakers has been collecting a massive amount of social media data for the past years. They offer a free statistic […]