Posts in Main

SPARROW vs. TURTLEDOVE

“The major change Google proposed with TURTLEDOVE is that all the logic and decisioning power that is built into RTB […]

Main 05/22/20

Email is still one of the cheapest ad channels. The cost to reach a subscriber is equals to how many […]

Main 05/20/20

“(…) then is the GDPR just a kind of collective hallucination?” Dr. Johnny Ryan – Adtech scores a pandemic pause […]

Main 05/19/20

SmartyAds has all the right buzzwords in their marketing copy that you would expect from a DSP: omnichannel, real-time, full-stack […]

Main 05/17/20

If you are working with a growth agency, not giving them creative control in your ad campaigns is a recipe […]

Main 05/11/20

“As employees around the globe are working from home, this presents the perfect time to pull together the team virtually […]

Main 05/10/20

There is one thing that all the ads management platforms are bad at: naming campaigns. There is no naming recommendations, […]

Main 05/05/20

“Why aren’t TV ads ever interesting and not clickable?” Our Story, IntapTV Intap.tv is trying to breach the gap between […]

Main 05/04/20

“Across the world, governments, and health authorities are working together to find solutions to the COVID‑19 pandemic, to protect people […]

Main 04/30/20

“Facebook Disease Prevention Maps are designed to help public health organizations close gaps in understanding where people live, how people […]

Main 04/28/20