Posts in Main

Zero-party data

The reason why cookies worked so well is that the user didn’t have to do anything. Just go to a […]

Main 01/23/20

Instead of owning a share in a company, you own -temporarily- a share of someone’s attention. Their performance fluctuates throughout […]

Main 01/08/20

SMS messages are often associated with spam or alerts (an ad is not spending enough, or too much, or a […]

Main 01/04/20

About five years ago, brands produced cost per like competitions for agencies. Whoever gets the lowest cost per like, highest […]

Main 12/30/19

One of the most powerful features in the Facebook Ads platform is the ability to target similar people. The question […]

Main 12/27/19

Optimized CPM (or oCPM) was (or still is?) a type of bidding strategy Facebook made available circa 2014. It is an […]

Main 12/25/19

A Creative Performance Dashboard will look good on your screen but usually won’t give you any meaningful or actionable insight. […]

Main 12/23/19

AWS SimpleDB is perfect for creating indexes and save small objects. Since it’s a NoSQL database, you can save game […]

Main 12/21/19

Creating a successful Landing Page is more than designing something pretty in the Unbounce editor. Assuming you have a clear […]

Main 12/20/19

If you go to the Product Hunt advertising and marketing categories, you will find the top 10 most upvoted products are far […]

Main 12/17/19