If you have the tech, why did you hire so many analysts? This was a real question I’ve heard while working at an agency. Its logic is simple: if you have the […] Main 06/26/19
How to evaluate an Ad Tech agency There are two important variables you need to examine carefully when you hire an Ad Agency: transparency and technology. Transparency […] Main 06/22/19
The cost of training a Facebook Growth Marketing Analyst Facebook is one of the companies looking for growth marketers. Among the skills they are looking for is product management, […] Main 06/13/19
Facebook Ads Tools I was once at a client’s meeting. After going through our process, and the pre-loaded tab-ready application screens, the client […] Main 06/12/19
Choosing an agency with a stronger tech stack than yours Why would you choose an agency that has not? The main reason you want to partner with an agency is […] Main 06/11/19
How to work with a remote development team In the Ad Tech space is especially tricky to find engineers with the experience in the field. Sometimes you need […] Main 06/10/19
Processes over development Custom development is expensive. Even if you have a genius programmer (I’ve met a few) getting to the point where […] Main 06/09/19
Temporarily good After working for more than ten years with PHP, an Ad tech company hired me to build a Facebook Ads […] Main 06/08/19
The cost of measuring engineering ROI A long-running data sync job wasn’t working. It ran at the time it supposed to, and it completed successfully. However, […] Main 06/07/19
Don’t rely on partners to fix your core problems Probably your technology is not as efficient as it should be. Or your marketing funnel is leaking more than you […] Main 06/05/19