How to evaluate an Ad Tech agency
There are two important variables you need to examine carefully when you hire an Ad Agency: transparency and technology. Transparency […]
The cost of training a Facebook Growth Marketing Analyst
Facebook is one of the companies looking for growth marketers. Among the skills they are looking for is product management, […]
Facebook Ads Tools
I was once at a client’s meeting. After going through our process, and the pre-loaded tab-ready application screens, the client […]
Choosing an agency with a stronger tech stack than yours
Why would you choose an agency that has not? The main reason you want to partner with an agency is […]
How to work with a remote development team
In the Ad Tech space is especially tricky to find engineers with the experience in the field. Sometimes you need […]
Processes over development
Custom development is expensive. Even if you have a genius programmer (I’ve met a few) getting to the point where […]
Temporarily good
After working for more than ten years with PHP, an Ad tech company hired me to build a Facebook Ads […]
The cost of measuring engineering ROI
A long-running data sync job wasn’t working. It ran at the time it supposed to, and it completed successfully. However, […]
Don’t rely on partners to fix your core problems
Probably your technology is not as efficient as it should be. Or your marketing funnel is leaking more than you […]
Business models for Ad Tech companies
There are two main axes when it comes to business models for ad tech companies: Transparency and Price. A company […]