Creative control
If you are working with a growth agency, not giving them creative control in your ad campaigns is a recipe […]
COVID-19 is redefining Marketing
“As employees around the globe are working from home, this presents the perfect time to pull together the team virtually […]
Campaign Naming Conventions
There is one thing that all the ads management platforms are bad at: naming campaigns. There is no naming recommendations, […]
IntapTV
“Why aren’t TV ads ever interesting and not clickable?” Our Story, IntapTV Intap.tv is trying to breach the gap between […]
Privacy-Preserving Contact Tracing to stop Coronavirus
“Across the world, governments, and health authorities are working together to find solutions to the COVID‑19 pandemic, to protect people […]
Facebook is tracking COVID-19
“Facebook Disease Prevention Maps are designed to help public health organizations close gaps in understanding where people live, how people […]
Coronavirus Ads
“This is a key time to focus on long-term brand building as opposed to short-term activations” Ad Tech Execs Weigh […]
Runbooks
Fully automating your daily operations is a moving target. No matter how great is your P&E team, they will always […]
Work from Home Backpack
Working remotely tips are in hot demand these days. While there are many posts popping up about the subject, I […]
Periodic Table of SEO Factors
For the past few months, I’ve been checking marketing/advertising sites and collecting what the most shared links are. First in […]