Vertical Ad Agencies
With the end of the cookies era and the consolidation of horizontal ad platforms such as Google and Facebook, agencies […]
Zero-party data
The reason why cookies worked so well is that the user didn’t have to do anything. Just go to a […]
Ads are not stocks
Instead of owning a share in a company, you own -temporarily- a share of someone’s attention. Their performance fluctuates throughout […]
SMS Journeys
SMS messages are often associated with spam or alerts (an ad is not spending enough, or too much, or a […]
Nestlé’s solution to agencies transparency problem
About five years ago, brands produced cost per like competitions for agencies. Whoever gets the lowest cost per like, highest […]
Seed Audience Quality
One of the most powerful features in the Facebook Ads platform is the ability to target similar people. The question […]
Optimized impressions are expensive
Optimized CPM (or oCPM) was (or still is?) a type of bidding strategy Facebook made available circa 2014. It is an […]
Creative Performance Dashboards are broken
A Creative Performance Dashboard will look good on your screen but usually won’t give you any meaningful or actionable insight. […]
Use SimpleDB for your Saved Reports
AWS SimpleDB is perfect for creating indexes and save small objects. Since it’s a NoSQL database, you can save game […]
How to set up a Landing Page for success
Creating a successful Landing Page is more than designing something pretty in the Unbounce editor. Assuming you have a clear […]