Brand and Performance are mixing together
Marketing gurus will tell you brand ads are not the same as directads. If you are running a brand ad, […]
Netflix Ad Tech: Right Technology, Wrong Marketing
Netflix has one of the best engineering blogs. In one of the posts, they explain their Ad Tech stack. Netflix’s […]
How does Facebook see your content?
Have you ever shared a link on Facebook and the image wasn’t right? It is because the content lacks the […]
3 Ways to leverage Facebook viral engine
What is better than getting 1 click for $1? Getting 2 clicks for $1. Marketers often forget the true viral […]
The revenge of the RSS Feeds
RSS feeds are a mess. They are built on old XML-based technology. If you live the WSDL web services era, […]
Python3 Building Blocks
I’ve been working with Python since 2011. I’ve read a few books and spent many hours in stack overflow. Once […]
Mautic
Mautic is the only open source marketing tool that is available. That’s correct, the only one. It is hard to […]
Integration and Automation solutions
New products usually don’t get their story right. With the story, I mean how they communicate what they’ve built. That’s […]
Why Rocket Fuel failed
Rocket Fuel once was one of the best performance marketing companies in the world. Its core story was “give us […]
MarTech and Ad Tech industry
Ask any ad tech expert about the best available tools, and they will freeze with a blank face for five […]